{"id":7115,"date":"2018-12-14T13:06:35","date_gmt":"2018-12-14T12:06:35","guid":{"rendered":"https:\/\/www.linxys.ch\/brauchen-wir-eine-crm-loesung-ja-nein-vielleicht\/"},"modified":"2019-06-23T10:09:20","modified_gmt":"2019-06-23T08:09:20","slug":"do-we-need-a-crm-solution-yes-no-maybe","status":"publish","type":"post","link":"https:\/\/www.linxys.ch\/en\/do-we-need-a-crm-solution-yes-no-maybe\/","title":{"rendered":"Do we need a CRM solution? Yes. No. Maybe"},"content":{"rendered":"
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<\/div>[vc_column_text]You may be won\u00adder\u00ading if you even need a CRM solu\u00adtion. That\u2019s a ques\u00adtion that many, espe\u00adcial\u00adly small\u00ader com\u00adpa\u00adnies, ask them\u00adselves. Well, the answer is pret\u00adty sim\u00adple, espe\u00adcial\u00adly since even more afford\u00adable or free CRM sys\u00adtems are extreme\u00adly pow\u00ader\u00adful nowa\u00addays. If your com\u00adpa\u00adny sells prod\u00aducts or ser\u00advices to cus\u00adtomers and you want to grow or increase sales, you have a need for a CRM. How\u00adev\u00ader, if your sales are spo\u00adradic and infre\u00adquent, you can prob\u00ada\u00adbly sur\u00advive with\u00adout a CRM.
\nSo, that was the short answer- and now here comes the long one:\n

As the proverb goes; \u201cwhat brought you here won\u2019t bring you there.\u201d This state\u00adment can be applied to a devel\u00adop\u00ading busi\u00adness. Dur\u00ading the start-up phase, you may have relied on Excel spread\u00adsheets, or some\u00adthing sim\u00adi\u00adlar, to track sales orders and inquiries.<\/p>\n

But with the growth of a com\u00adpa\u00adny, the com\u00adplex\u00adi\u00adty also grows. Not only do you need to man\u00adage sales orders, you also need to mon\u00adi\u00adtor turnover and the sales cycle. Every com\u00adpa\u00adny which has grown has cer\u00adtain\u00adly also expe\u00adri\u00adenced growth prob\u00adlems. But how do you know when you need a CRM? Here are five signs that tell you it\u2019s time for a CRM sys\u00adtem:<\/p>\n

You have to painstakingly gather information about a customer<\/span><\/h3>\n

Have you ever talked to a cus\u00adtomer who asked a ques\u00adtion and you have had to search for an answer for over an hour? Please do not believe that the tech\u00adno\u00adlog\u00adi\u00adcal\u00adly savvy cus\u00adtomers of today have enough time for that. They can eas\u00adi\u00adly and quick\u00adly move to one of your com\u00adpeti\u00adtors, who has the suit\u00adable and tools to stand out in a hyper-con\u00adnect\u00aded world.<\/p>\n

When it comes to cus\u00adtomer infor\u00adma\u00adtion, the last thing you need and want is data scat\u00adtered around dif\u00adfer\u00adent loca\u00adtions: you have a Post-It note, an Excel spread\u00adsheet and mul\u00adti\u00adple unsyn\u00adchro\u00adnised pieces of cus\u00adtomer infor\u00adma\u00adtion in var\u00adi\u00adous places. The prob\u00adlem is that the dif\u00adfer\u00adent but also rel\u00ade\u00advant infor\u00adma\u00adtion is sep\u00ada\u00adrat\u00aded. The result: you can\u2019t make a strate\u00adgic deci\u00adsion.<\/p>\n

To max\u00adi\u00admize the effec\u00adtive\u00adness of your sales, you need to cap\u00adture data at every stage of your cus\u00adtomer life cycle. How do you get a com\u00adplete pic\u00adture of your cus\u00adtomer rela\u00adtion\u00adships when dif\u00adfer\u00adent peo\u00adple doc\u00adu\u00adment and track cus\u00adtomer inter\u00adac\u00adtions in dif\u00adfer\u00adent ways? And it\u2019s exact\u00adly at this point that you should notice that you need a CRM sys\u00adtem to struc\u00adture your data in a way which allows cus\u00adtomer-focused employ\u00adees to store and access infor\u00adma\u00adtion in a cen\u00adtral loca\u00adtion.<\/p>\n

You no longer have to painstak\u00ading\u00adly com\u00adpose spread\u00adsheets, notes and emails to deter\u00admine the his\u00adto\u00adry of a par\u00adtic\u00adu\u00adlar cus\u00adtomer. With a CRM sys\u00adtem, you can quick\u00adly access impor\u00adtant sales and man\u00adage\u00adment reports.<\/p>\n

No CRM, no follow-up<\/span><\/h3>\n

If you don\u2019t send bills, you won\u2019t be paid. As a result, you will not be able to pay your bills and keep the busi\u00adness run\u00adning. If you do not send pay\u00adment renewals on time, you can lose an impor\u00adtant part of your busi\u00adness. If you do not use a CRM sys\u00adtem, you will lose data.<\/p>\n

There is sim\u00adply no more effi\u00adcient way to organ\u00adise your data and infor\u00adma\u00adtion. How are you cur\u00adrent\u00adly remind\u00aded to send an invoice or renew\u00adal? A CRM sys\u00adtem can do that auto\u00admat\u00adi\u00adcal\u00adly for you. Addi\u00adtion\u00adal\u00adly, your CRM sys\u00adtem can show you the cus\u00adtomers who need more atten\u00adtion.<\/p>\n

You\u2019re lost if you\u2019re not in the office<\/span><\/h3>\n

Because we live in an extreme\u00adly net\u00adworked world, it is the\u00ado\u00adret\u00adi\u00adcal\u00adly easy to work from any\u00adwhere, any\u00adtime. How\u00adev\u00ader, with\u00adout a CRM sys\u00adtem, this will not be the case. If your sales team needs to attend a con\u00adfer\u00adence, how can it keep up with new cus\u00adtomer infor\u00adma\u00adtion with\u00adout hav\u00ading to go to the office?<\/p>\n

Nowa\u00addays, your sales team need to stay up-to-date on the go. They may receive valu\u00adable infor\u00adma\u00adtion local\u00adly, but if they are forced to take notes else\u00adwhere, the infor\u00adma\u00adtion can only be shared when they return to work. With a CRM sys\u00adtem, you can enter infor\u00adma\u00adtion in real time \u2014 from any\u00adwhere, any\u00adtime. This sig\u00adnif\u00adi\u00adcant\u00adly reduces the risk of los\u00ading infor\u00adma\u00adtion.<\/p>\n

Mobile CRM solu\u00adtions are par\u00adtic\u00adu\u00adlar\u00adly effi\u00adcient as they, for exam\u00adple, allow your sales team to access the sys\u00adtem from any device.<\/p>\n

Without automation, you\u2019re overwhelmed by the daily sales routine<\/span><\/h3>\n

If you spend more time search\u00ading for data than look\u00ading after cus\u00adtomers, you know you urgent\u00adly need a CRM. When it comes to Excel ver\u00adsus a CRM, there is a clear win\u00adner. In an ide\u00adal world, you want con\u00adsis\u00adtent sales reports that will match your progress and your tar\u00adgets.<\/p>\n

How long does it take to man\u00adu\u00adal\u00adly fig\u00adure out how many leads you\u2019ve processed in the last week, last month or last year? Which of your sales employ\u00adees is the most pro\u00adduc\u00adtive? How long does your sales cycle last on aver\u00adage? All of this data needs to be under\u00adstood, but it\u2019s just too awk\u00adward and time-con\u00adsum\u00ading to cap\u00adture it man\u00adu\u00adal\u00adly.<\/p>\n

A CRM func\u00adtion is there\u00adfore the log\u00adi\u00adcal choice for cre\u00adat\u00ading advanced reports. Remem\u00adber: data is pow\u00ader.<\/p>\n

Your business is growing faster than you can<\/span><\/h3>\n

As your busi\u00adness grows, you need scal\u00adable sales process\u00ades. At this point, you\u2019ll prob\u00ada\u00adbly begin to under\u00adstand why you need a CRM solu\u00adtion. Prob\u00adlems often start with hav\u00ading man\u00adu\u00adal process\u00ades that are incon\u00adsis\u00adtent with\u00adin your sales and mar\u00adket\u00ading teams. If you only get five leads per day, then it might be okay to use a spread\u00adsheet. But if more than 20 leads come in dai\u00adly, you need a more advanced solu\u00adtion.<\/p>\n

You do not want to hire new employ\u00adees only for the exist\u00ading ones to leave because they\u2019re frus\u00adtrat\u00aded by man\u00adu\u00adal and inef\u00adfi\u00adcient process\u00ades. You want more leads, but you can\u2019t even track those you already have? Maybe you have a sales rep\u00adre\u00adsen\u00adta\u00adtive who stores infor\u00adma\u00adtion on his phone and anoth\u00ader who writes it down in his note\u00adbook. With this kind of incon\u00adsis\u00adten\u00adcy, there is no insight for man\u00adagers or oth\u00aders. As your busi\u00adness grows, you need sleek process\u00ades and clear poli\u00adcies.<\/p>\n

When employ\u00adees leave the com\u00adpa\u00adny, they can eas\u00adi\u00adly take their con\u00adtacts and infor\u00adma\u00adtion with them. A CRM sys\u00adtem stores all the data on one plat\u00adform, so you always have an overview of your leads and your sales cycle. Addi\u00adtion\u00adal\u00adly, there are indi\u00advid\u00adual access rights so if any\u00adone leaves, every\u00adone else still has all the data if need\u00aded.<\/p>\n

The CRM in Bitrix24 is a platform for organizing and tracking interaction with potential and existing customers, partners, agents and other contacts.
\nHave a look for yourself!<\/span><\/h3>\n[\/vc_column_text]
<\/div>[vc_column_text]It is our belief that \u201csim\u00adple col\u00adlab\u00ado\u00adra\u00adtion\u201d is the effi\u00adcient, future-ori\u00aden\u00adtat\u00aded key to your com\u00adpa\u00adny\u2019s suc\u00adcess.
\n<\/strong>\n

We are hap\u00adpy to answer any fur\u00adther ques\u00adtions you may have. Please do not hes\u00adi\u00adtate to con\u00adtact us<\/a>.<\/p>\n

Overview of our ser\u00advices:<\/p>\n